The Path of the Entrepreneur Is a Toll Road

What Drives YouSometimes it’s worth paying to take the toll road. It’s often faster, less crowded, has nicer rest stops, and smooth, wide roads. The value it adds is worth the price.

The reason it’s less crowded is more people prefer to take the free road — even if it is bumpier, more congested, and less luxurious. To them, the price is not worth the benefit.

Along the way, you have to stop periodically and pay another toll to continue. You also have the option of exiting and taking the regular road.

It’s at those tollbooths where many decide to take the exit, and return to the well-traveled and less costly path.

Sometimes this makes sense.

Maybe you’re close to your destination and continuing to pay is not sensible. Or possibly, you’ve realized that the toll road isn’t for you. You prefer the road you’ve known, as opposed to the unfamiliar highway.

What Drives You May Be the Road Itself

When we visit family in Florida, then head over to Disney World, I always take the pay road. For all the reasons I mentioned above, it makes sense. We’re looking forward to getting to the park, and starting our fun. I want the trip itself to be enjoyable, and not full of traffic and hassle.

When you choose the road of the home-based entrepreneur, you are making the decision to take the toll road. The price may be paid in money, sweat, anxiety, and time. Often, the price doesn’t seem worth it.

But to those with the entrepreneurial drive, it’s the road itself that pulls you forward. It’s knowing that you are taking the surest path to your destination, and it’s a path not taken by the majority.

Choosing to pay to ride is a conscious one. You have to take steps and actions to get in the tollbooth line, fish out your cash, and get a ticket. It’s not automatic. It’s an intention.

As you approach each tollbooth along the way keep this in mind…

Exiting the toll road is easy. Make sure you’re 100% sure about why you’re leaving.

You don’t want to end up kicking yourself for getting off when you’re sitting in traffic on the regular road — along with everyone else.