In part one, the focus was on first determining what you’re really offering. There you’re asking hypothetical questions, to hypothetical customers. Today, it’s all about asking your actual customers. If you want the best gauge available to track how you’re doing – just ask your customers. They’ll be happy to tell you. Remember the Ed… Continue reading How to Question Your Real Value – Part Two
One of the key ingredients to a successful home-based business is the value you provide. I’m often asked how to go about determining and measuring that value. My answer…
Do those obnoxious guys yelling on local car dealer ads actually sell more cars? I’m just asking the question, because I can’t seem to find anyone who actually likes those things. Do they think they’re being cool, or funny? I’m not a violent person, but there’s one doofus that does ads in my town, that… Continue reading Stop Yelling, I’m Sitting Right Here!
Think about how many times you’ve been inundated with jargon and had no idea what the other person was talking about. A techie, your mechanic, your financial advisor – it is way too common a practice to try and kill our prospects with our intelligence. You don’t like feeling stupid, and neither do your customers.… Continue reading Do Your Customers Know What the Heck You’re Talking About?
Phil Gerbyshak over at Make It Great! has a terrific post on customer service today. One of the key items on his list – item 6, Follow Up – is in my opinion one of the most important. And as I noted in the comments, is the one most often overlooked. I also think it’s… Continue reading The Most Important Item on a Top 5 List – #6 – Follow Up