103 Conversations About One Thing

AnnouncementA great story teaches, and generates a conversation.

A great conversation engages, and generates a relationship.

A great relationship inspires, and generates an evangelist.

Evangelists generate profits.

Welcome to the Age of Conversation

Today is the official release of the Age of Conversation. I’m one of over a hundred contributors — a collection of some of the most creative minds in marketing.

Age of Conversation

Why would you go buy it right now? Here are 3 very compelling reasons:

Okay, two compelling reasons.

If You Don’t Believe Me, Ask Advertising Age

From Matt Kinsey at Advertising Age:

While the hundred-plus voices carry insight from Italy, India, Oman and beyond, one word appears (or is implied) in each essay: listen.

What the authors do illuminate is the existence of a separate, albeit inexclusive, conversation happening online and with speedy access to relevant data and networking ties. The longer you wait to join, the more isolated and insular your global perspective will become (not to mention the rustier your writing skills).

103 Conversations

A group of marketing minded people, working on the same project, for free. A sign if the apocalypse? Possibly.

But it’s also a sign of the power of telling a story. Of having a conversation. Of creating a relationship.

I bought my copies (No freebies for the authors, thank goodness. It is for charity after all), and the wisdom shared in its 103 pages is incredible.

I gauge how useful a resource is by what I gain from it.

If I spend 100 bucks on something, but learn just one thing, it was worth the price. Here, I had 103 chances to learn something for less than 10 bucks. I like those odds, and was not disappointed. I’m looking forward to my hardbacks arriving.

Go have a look, and be part of the conversation.

The Authors

Gavin Heaton
Drew McLellan
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Luc Debaisieux
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Robert Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Kris Hoet
G.Kofi Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiels
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Polinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman
S. Neil Vineberg


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