So, can you sum up your entire outlook on life in a few words?
Okay how about a short sentence?
Whether you call it a tagline, a mantra, or just some words – the idea is to use the advantage of constraints to capture you in as few words as possible.
What’s The Point…?
To give you a starting point. Goals, values, passions – all these things help drive us. They shape the way we live, the choices we make, and the paths we follow. They are extremely important to know, because they will impact your life, whether you are aware of them or not. You have been living according to your tagline, even if you didn’t know it. You just haven’t named it yet.
It’s also real. Remember, Yugo had the tagline “Everybody needs a Yugo sometime.” Apparently that wasn’t the case. Your tagline should represent you at your best – but not something you’re not, never have been, or never will be.
With a single tagline to sum up your view on life, you have a true power-phrase. You create a symbol or an abbreviation for your goals, values, passions, and view-point. It doesn’t necessarily have to be something others will understand when you say it. It’s not for marketing purposes or to attract VC’s – it’s for you.
A word is not the thing it represents. You can’t eat the word “honey,” (unless it’s made out of something edible). “Honey” is a word that represents the sweet goodness of the actual stuff.
That’s what your personal tagline should be – a representation of the greatness that is you.
BTW (‘cuz I know you’re going to ask ) – I’ve had the same tagline for a least 10 years – “My life, my terms.”