If you’re not selling what you know, you’re leaving money on the table.
No matter what type of solo venture you are launching, having a plan for presenting your know-how as a product is crucial.
I often say that the best home-based business is one that is built from the ground up on your unique talents and expertise. Knowledge is not power – the implementation of knowledge is power. As a self-employed expert, that knowledge and experience is what everything comes down to.
You’re selling your brain – so to speak – no matter if you’re doing it on an hourly basis, or as part of a physical thing. That thing may be a manual, a program, a design, a whitepaper, a process, a painting, whatever. The point is, in most cases, you’re are taking stuff out of your head and turning it into something to sell.
That tends to blow some people’s minds. To others, it’s obvious. Whichever side you fall on, it does bring the realization that ultimately your customers are paying for what you know, and your unique way of crafting and packaging that know-how.
So why not make that another source of income?
Think about how you can bundle up that knowledge into a thing to sell – something that provides real value to your customers. Or maybe, give it away for free, as a sample of what you know and can do. Mixing marketing and education is a powerful combo.
There are the obvious ones – books, software, audio programs, teaching, reports – but there may also be something that fits you and your niche better. A lot of being an entrepreneur is just imagining what can be – thought experiments that lead to profits.
What wonderful things can you produce from that creative entrepreneurial factory in your head?