A Twizzler Is Not a Sprinkle and a Coupon Is Not Added Value

Incite InsightsA mounds bar is not a sprinkle. A Twizzler is not a sprinkle. A jolly rancher is not a sprinkle sir. Perhaps in Shangri-la they are, but not here!” ~ Apu Nahasapeemapetilon from “The Simpsons”

Who do you like to do business with?


Chances are they add value. If you like doing business with someone, and remain loyal to them, they provide something of value — to you. Not to their “customers,” to you personally.

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Do You Know Where Your Nuts Are?

squirrelI have one of the world’s dumbest squirrels living in my back yard and he is extremely entertaining to watch. He can never seem to remember where he’s stashed his nuts. It’s so crazy — I’ve even seen other squirrels helping him look for them (okay, that’s probably not what they’re actually doing — but when part of your job is drawing funny pictures, you tend to view the world a little differently).

As a home-based business person, not knowing where your nuts are can make you crazy. Now, at this point you may be wondering to which nuts I am referring (and those of you snickering, I know what you’re thinking). Well, the nuts I am referring to are…

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Are You Really Helping?

turtleThe other day, while out on my morning walk with the dog, I saw a turtle in the middle of the road. He was in his shell, not going anywhere. I went out, picked him up, and set him down over by the woods on the other side of the road. He popped his up, and looked around. I left him to head off into the woods, and walked on, feeling good about helping him out.

Later it occurred to me that maybe he was trying to get to the other side of the road. He was in the middle, not facing either way. I just assumed he was trying to get to the woods. Maybe he was on his way away from the woods.

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