A great story teaches, and generates a conversation.
A great conversation engages, and generates a relationship.
A great relationship inspires, and generates an evangelist.
Evangelists generate profits.
Welcome to the Age of Conversation
Today is the official release of the Age of Conversation. I’m one of over a hundred contributors — a collection of some of the most creative minds in marketing.
Why would you go buy it right now? Here are 3 very compelling reasons:
- All of the profits go to a wonderful cause.
- The insights provided by the diverse group of authors are worth at least 10 times the price.
- My chapter is pure genius, and includes a cartoon.
Okay, two compelling reasons.
If You Don’t Believe Me, Ask Advertising Age
While the hundred-plus voices carry insight from Italy, India, Oman and beyond, one word appears (or is implied) in each essay: listen.
What the authors do illuminate is the existence of a separate, albeit inexclusive, conversation happening online and with speedy access to relevant data and networking ties. The longer you wait to join, the more isolated and insular your global perspective will become (not to mention the rustier your writing skills).
A group of marketing minded people, working on the same project, for free. A sign if the apocalypse? Possibly.
But it’s also a sign of the power of telling a story. Of having a conversation. Of creating a relationship.
I bought my copies (No freebies for the authors, thank goodness. It is for charity after all), and the wisdom shared in its 103 pages is incredible.
I gauge how useful a resource is by what I gain from it.
If I spend 100 bucks on something, but learn just one thing, it was worth the price. Here, I had 103 chances to learn something for less than 10 bucks. I like those odds, and was not disappointed. I’m looking forward to my hardbacks arriving.
Go have a look, and be part of the conversation.
Roger von Oech
Tony D. Clark
Kimberly Dawn Wells
John La Grou
Dr. Graham Hill
S. Neil Vineberg