Category: Sales and Marketing

Do Your Customers Know What the Heck You’re Talking About?

Think about how many times you’ve been inundated with jargon and had no idea what the other person was talking about. A techie, your mechanic, your financial advisor – it is way too common a practice to try and kill our prospects with our intelligence. You don’t like feeling stupid, and neither do your customers.… Continue reading Do Your Customers Know What the Heck You’re Talking About?

The Power of the Niche

A common theme you’ll hear regarding home-business success is the niche. And whether you pronounce it neesh or nich, it can be one of the most powerful words in the lexicon of the home-based business. From targeting your message, to clarifying who your customers are, defining your niche is essential to many aspects of a… Continue reading The Power of the Niche

The Most Important Item on a Top 5 List – #6 – Follow Up

Phil Gerbyshak over at Make It Great! has a terrific post on customer service today. One of the key items on his list – item 6, Follow Up – is in my opinion one of the most important. And as I noted in the comments, is the one most often overlooked. I also think it’s… Continue reading The Most Important Item on a Top 5 List – #6 – Follow Up

Increase Your Home Business Marketing Effectiveness with Personafiling

Who are your customers? No, really. Take a minute and clearly picture your customers. If you have folks beating down your door, this should be easy. If you’re just starting out, it should be just as easy – if you’re targeting right. I love running this exercise with folks who ask about how to market… Continue reading Increase Your Home Business Marketing Effectiveness with Personafiling