“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” ~ Bill Cosby You know what drives me crazy? Home-based businesses that try to advertise and market like a big corporate monster. From the 1980’s. One of the biggest benefits of being small is agility and the personal… Continue reading Cultivating Business Relationships Is Not Like Cultivating Turnips
“A mounds bar is not a sprinkle. A Twizzler is not a sprinkle. A jolly rancher is not a sprinkle sir. Perhaps in Shangri-la they are, but not here!” ~ Apu Nahasapeemapetilon from “The Simpsons” Who do you like to do business with? Why? Chances are they add value. If you like doing business with… Continue reading A Twizzler Is Not a Sprinkle and a Coupon Is Not Added Value
Yesterday, we discussed your business card as your landing page in the offline world. So once someone has reached your landing page in the online world – what’s the next thing you need to provide them? An “About” page? Maybe, if they want to know more about you. But what are you offering them?
Allow me to set a familiar scene… You’re in need of a certain service. You know what you want, and you hit Google to do a search. On the first page of results, there are about 4 or 5 entries that seem to fit what you’re looking for. You click on the link, and based… Continue reading Your Business Card Is Your Offline Home Page
Sally couldn’t bear to go to another one of those get-togethers. It’s always the same people talking about the same things. She joined to make contacts and find prospects, but it’s become like a bad AA meeting for designers. I’ve talked to a lot of Sallys. Home-based business folks who joined some industry group in… Continue reading Industry Groups Are Great, If They’re Not for Your Industry