Allow me to set a familiar scene… You’re in need of a certain service. You know what you want, and you hit Google to do a search. On the first page of results, there are about 4 or 5 entries that seem to fit what you’re looking for. You click on the link, and based… Continue reading Your Business Card Is Your Offline Home Page
Category: Image and Branding
Bizarre Amazon Parings – UPDATED
From the file of odd and strange marketing, comes Amazon’s bizarre pairing of books. As a business owner, you always have to be mindful of who is presenting your image – and how they are doing it. Last week, when I was reading about the book Improv Wisdom by Patricia Ryan Madson, I was a… Continue reading Bizarre Amazon Parings – UPDATED
Do Your Customers Know What the Heck You’re Talking About?
Think about how many times you’ve been inundated with jargon and had no idea what the other person was talking about. A techie, your mechanic, your financial advisor – it is way too common a practice to try and kill our prospects with our intelligence. You don’t like feeling stupid, and neither do your customers.… Continue reading Do Your Customers Know What the Heck You’re Talking About?