Allow me to set a familiar scene…
You’re in need of a certain service. You know what you want, and you hit Google to do a search. On the first page of results, there are about 4 or 5 entries that seem to fit what you’re looking for. You click on the link, and based on the first 5-10 seconds on the home page, you decide whether or not that company gets your business.
Now, let’s go to another familiar scene…
You’re at a networking function, and have talked to 20 or 30 people. You are getting ready to leave, and take a quick look at the business cards you’ve collected during the evening. Some you can match with a person you remember talking to. Others are so generic – you can’t help but feel that the person they represented must have been too. You can’t remember a thing about them.
Online Rules in the Offline World
How much time do you spend optimizing your home page or landing page for your online business? Do you take that same approach to your offline landing page?
This can be the role of your business card. Often, it’s all a prospective client has to work with. The goal is to make sure the card is memorable, informative, clean, and professional – just like a good Website landing page.
Think about the last time someone handed you a business card. What was your first reaction?
Let’s try an experiment. What is your initial gut response when you see a card?
If you’re like most people, you judged the business – even just a little – based on what was on the card. We do judge books by their covers. Otherwise thousands of book designers and marketing experts would be out of a job.
Fortunately, most times you have more than a business card to work with. But there are other times, when it’s all we’ve got. Wouldn’t it be nice if your card represented you well?
A well optimized card can be:
- A tool,
- A canvas,
- A tiny direct marketing piece,
- Reflect your personal style,
- Good quality, yet reasonable priced.
It can also be forgettable, or worse, make it on a list of annoyances.
So, while you’re tweaking your online presence, and following the rules of a well optimized site, don’t forget your offline landing page.
Otherwise, a potential client might just forget too. Forgetting you in the process.
Coming up next, your offline flagship content. Because, a landing page will only get you so far.