Why There’s No Advertising on This Site

Question MarkI get asked at least once a week about advertising on my site. I appreciate that folks would like to place an ad here, but I’ve chosen to keep it ad-free.

Believe me, it’s not some altruistic thing.

It’s because I never approach any business related project or venture without a solid business model. And quite frankly, a model that relies on my content sending people away from my site, and that heavily relies on someone else (cough…Google) is not for me.

That’s not to say it’s not right for other people. There are those who make really good money with the free-content-and-ads thing — but most don’t.

Besides, it’s just not my style. I’m too much of a control freak.

Let Me Be Blunt

If you have the skills to produce quality content that make advertisers flock to you, then you should be charging for that content in some fashion. As a coach, a content producer, consultant, joint venture partner, or affiliate. Knowledge and creativity are valuable, and quality content is not as pervasive as some would have you think.

On the flip side, if you don’t have what it takes to produce solid content, then no amount of AdSense, paid text links, or link swapping services are going to help.

That’s not to discourage you. You just have to take a good, hard look at what group you fall in to.

I Guess I’m Just Used to Working for Myself

I consider myself an entrepreneur and a producer. I love sharing knowledge, making deals, and finding ways to help others reach their goals and be successful. I get a rush from it. I also prefer to work on my own projects and make my money from other ventures. This site is ad-free, because I do it for fun (and to promote my own stuff).

I’m self-employed because I never liked the idea of having a boss. And a boss disguised as an advertiser is still a boss.

That’s not the same as having a boss you say?

I know quite a few people who have been “laid-off,” so to speak, by their ad or traffic “boss” — without any notice. Their business was dependent on the whim of the search and ad gods.

Sounds like a boss to me.

I can’t say I’ll never do any advertising. Just not anytime in the foreseeable future, or based on regular models.

Of course, that’s just what I think. You may have a different opinion. But based on my experience and from what I see going on around me, my guess is that a bunch of you have thought the same thing at some point.

It’s okay, you can admit it. We’re all friends here ;).