I’ve had the same conversation, with 3 separate people, on 3 separate occasions, over the past week.
Two of the conversations were with people working on the intertubes, one with a meatspace company.
The conversation centered on what you think you’re doing, versus what your customers or audience thinks you’re doing.
Then today, I got tagged by Chris Garrett with his newly birthed “What is Your Blog About Really?” meme.
Now, as I’ve said before, I tend to stay away from memes, because the majority of them are just link-swaps or for bloggers who blog about blogging.
But this is one of those rare memes that does provide value. It allows me to discover what you think this blog is about.
This site has evolved over its life based on the feedback I’ve received. So this is a great opportunity to learn from the point of view that counts most — yours — about what it has become.
It’s also something I feel all businesses should do frequently — online or off. Hence the 3 conversations in the past week. Plus, when something appears on your radar that frequently, you need to address it.
So Tell Me…
What do you think this blog is about?
And After You Answer That…
Go ask your audience (or customers) what they think your site (or business) is about.
It can be one of the most important questions you’ll ask.