South Park, the Philosopher, and the Power of Visual Storytelling

Incite InsightsAlan Watts rocks.

So do Matt Stone and Trey Parker.

When they combine forces to spread some Wisdom — the results demonstrate the power of visual storytelling.

Telling Your Business Story

Let me ask you a question…

When you think of a:

  • Sales presentation
  • Product demonstration
  • Portfolio of work

Do you think of PowerPoint slides or a Hollywood film?

Too many people think of PowerPoint. That’s why most presentations suck.

Creating an engaging and compelling presentation is hard. Creating an engaging and compelling story is easier.

What makes the Alan Watts pieces so effective is the way they draw you in. Sure the animation is cool — especially if you’re a South Park fan. But the story that the animations tell is achieved by the perfect dance of the words and the images.

Dick Hardt tells a story, rather than delivers a presentation. So does Jeff Brenman.

“How Do I Get My Message Across?”

I get asked this question a lot. People tend to struggle with the best way to present what they’re offering. My advice is always the same — tell your story.

When you’re an entrepreneur, everything is marketing. Everything is selling. Being able to teach your audience about you and your expertise is the best opportunity you have for success. Stories create a connection that allows knowledge to be shared in a way that makes it easy to absorb.

Nobody cares about what you have to sell them. But they do care about what you can teach them.

How do you do that?

By changing your mindset — and learning to tell your story effectively. Presenting to Win by Jerry Weissman, and Story by Robert McKee, should be required reading for any entrepreneur.

To connect with your audience, stop being a business writer and start being a screenwriter. Stop being a PowerPoint user and start being a director. Stop hawking and start educating.

As an entrepreneur, you have a story to tell. Tell it in a way that makes it memorable.