The best way to get the right answers is to ask the right questions. Makes sense, huh?
The problem comes when the wrong questions appear to be the right ones. Confused yet? Read on — because it really comes down to asking one question right.
Don’t Run Your Business Like the Big Boys
Big business constantly asks the wrong questions — questions that perpetuate the status quo. They ask “how can we keep stockholders happy?” or “how can we squeeze another dime from our customers without having to do anything?” Even when a company has a raving cult-like following, they are constantly looking for a way to satisfy their own interests — even at the expense of those fans.
But you can be hugely successful just by asking yourself one simple question:
“How can I exceed my customers’ expectations?“
Letting Your 2 Minds Find the Balance
When you ask that question (and ask it as often as possible) your unconscious or creative mind goes to work to find the answer. You’ll begin to notice things all around you that point to the answer.
Some answers will be impractical. Of course offering everything for free will exceed your customer expectations, but you won’t stay in business too long doing that.
That’s when you use your pragmatic and logical mind to put the answer to the test:
- Is it doable?
- Does it make sense?
- What will it cost?
- Is it a short-term or long-term thing?
- How does it add value?
Let your creative mind draw out the answer from deep inside, then your pragmatic mind can determine how realistic the idea is. This balance will help you find real ways to exceed your customers’ expectations.
That one question can change the way you do business. It’s one of those powerful questions that can help ensure your success.