In part one, I introduced this video white paper idea, and pointed out a terrific resource for learning more about white papers in general. Now we can move on to… What is a Video White Paper? A few years ago, I began taking the concepts used in developing white papers for clients and applying them… Continue reading Generate Traffic and Leads with Video White Papers: Part Two
Category: Sales and Marketing
Generate Traffic and Leads with Video White Papers: Part One
The Buggles were wrong. Video didn’t kill the radio star. It let the savvy ones reinvent themselves, and capitalize on the format. Some chose to enhance what they already were doing. Still others ignored the trend and slowly faded away. Well, maybe The Buggles were partially right.
How to Question Your Real Value – Part Two
In part one, the focus was on first determining what you’re really offering. There you’re asking hypothetical questions, to hypothetical customers. Today, it’s all about asking your actual customers. If you want the best gauge available to track how you’re doing – just ask your customers. They’ll be happy to tell you. Remember the Ed… Continue reading How to Question Your Real Value – Part Two
How to Question Your Real Value – Part One
One of the key ingredients to a successful home-based business is the value you provide. I’m often asked how to go about determining and measuring that value. My answer…
Bizarre Amazon Parings – UPDATED
From the file of odd and strange marketing, comes Amazon’s bizarre pairing of books. As a business owner, you always have to be mindful of who is presenting your image – and how they are doing it. Last week, when I was reading about the book Improv Wisdom by Patricia Ryan Madson, I was a… Continue reading Bizarre Amazon Parings – UPDATED