If you’re not selling what you know, you’re leaving money on the table. No matter what type of solo venture you are launching, having a plan for presenting your know-how as a product is crucial.
Category: Sales and Marketing
What Would Walt Do?
What’s not to love about a cartoonist turned businessperson? Especially, one who’s an undisputed marketing genius? No, not me (but thanks for the 2 of you who thought that), but Walt Disney. Drew McLellan at the suggestion of CK has compiled his excellent series “Marketing Lessons from Walt” into a free PDF ebook. From the… Continue reading What Would Walt Do?
Networking is a Conversation, Not a Lecture
Have you ever been at a networking event and been cornered by one of “those” types of networkers or salespeople? Mike Sigers (whose birthday happens to be today – happy b-day, Mike!) calls them Herb Tarlek types – what I feel to be a very accurate portrayal. Herb charges up to you, asks you what… Continue reading Networking is a Conversation, Not a Lecture
Just Because You Love An Idea Doesn’t Mean It Will Sell
Not really the headline you’d expect from a guy whose main focus is motivating and inspiring. Yet this is an important, but often difficult thing every home-based entrepreneur must grapple with. I’m an idea guy. I’ve got a million of them. Always have, since I was able to formulate an idea – sometime shortly after… Continue reading Just Because You Love An Idea Doesn’t Mean It Will Sell
Generate Traffic and Leads with Video White Papers: Part Three
In part one I introduced the basic concept of the video white paper, and in part two, I covered the details and benefits. The central idea is to use the methodology for writing and developing good white papers and applying it to online video. So now let’s look at getting started.