“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” ~ Bill Cosby
You know what drives me crazy? Home-based businesses that try to advertise and market like a big corporate monster. From the 1980’s.
One of the biggest benefits of being small is agility and the personal touch. It’s an asset. You can develop deep relationships on a personal level. Shallow cultivation works great for turnips, but not for business relationships.