Just a way to share a random collection of interesting stuff I found this week… Anita Campbell from Small Business Trends has an article over at Success Magazine on an interesting business strategy exercise – “Can You Describe Your Business Strategy in Two Words?“ David Armano has a very cool story about the famous Red… Continue reading Interesting Finds – 2/22/2007
Category: Resources
Social Media for the Home-Based Business
This isn’t a blog about blogging. There are plenty of terrific ones already. But blogging and other social media is an important tool for the home-based entrepreneur. In some cases – the most important tool. So periodically, I like to point to some resources for learning about and contributing to the conversphere. Other folks are… Continue reading Social Media for the Home-Based Business
What Would Walt Do?
What’s not to love about a cartoonist turned businessperson? Especially, one who’s an undisputed marketing genius? No, not me (but thanks for the 2 of you who thought that), but Walt Disney. Drew McLellan at the suggestion of CK has compiled his excellent series “Marketing Lessons from Walt” into a free PDF ebook. From the… Continue reading What Would Walt Do?
Generate Traffic and Leads with Video White Papers: Part Three
In part one I introduced the basic concept of the video white paper, and in part two, I covered the details and benefits. The central idea is to use the methodology for writing and developing good white papers and applying it to online video. So now let’s look at getting started.
Generate Traffic and Leads with Video White Papers: Part Two
In part one, I introduced this video white paper idea, and pointed out a terrific resource for learning more about white papers in general. Now we can move on to… What is a Video White Paper? A few years ago, I began taking the concepts used in developing white papers for clients and applying them… Continue reading Generate Traffic and Leads with Video White Papers: Part Two