No, I meant “cereal,” not “serial.”
Though I do tend to stretch the rules of grammar in order to get my point across, even I wouldn’t make that big of an error (maybe).
So what’s a cereal entrepreneur?
A lot of folks (including me) look to cereal as the old standby. Comfort food, that fills you up, and is easy to make. Even though I’m a foodie and love to cook, cereal is a way to get out of making anything fancy — or anything at all.
Wouldn’t It Just Be Easier To…
You have a big idea. You know it’s new and exciting. It’s never been done this way before. Your research tells you it’s promising. Only it’s a lot of work. It’s not tried and true. It’s a gourmet meal.
On the other hand, you have this other pretty decent idea for yet another Web-based to-do list. Those are very popular, and a few even have a good chance of being bought by one of the big boys. It’s the cereal.
Anytime you choose the easy, tried and true project or idea, you’re going the cereal entrepreneur route. You pick the commodity because it’s known. It may not be hugely successful, but it’s safe. It’s working for others, so it should work for you. It’s a big bowl of comfort food, in your big comfy chair.
Can You Live On Cereal?
Ultimately, the path you decide on has to be for the right reasons. Only you know what path works for you and your lifestyle.
The thing with settling is it often leads to regret. You take the well worn road, and at some point you see that your big idea has been done by someone else. They chose to put in the effort for the gourmet meal, and saved the cereal for breakfast.
The easy way isn’t always as easy as you think.