A Different Approach to Selling Content

Brain CapitalMy advertising post generated some great feedback, both in the comments and through email.

A few people missed the point entirely, but that’s going to happen. You can’t help everyone ;).

Some of you made some great observations, and many had questions. The most common question was “how to capitalize on your content and what you know, rather than going the ads route…”

Well, Since You Asked…

As many of you know, I’ve been working on a new project. It’s something I’ve wanted to do for a few years now. Within that last year, I’ve become aware of what amounts to a perfect storm for people who are creative and have knowledge to sell.

The big question was how to do that effectively online, and how to build a business around it.

I decided to take a bunch of the things I’d learned and developed over the years as a consultant, coach, designer, and business owner and put them to work to answer that question. Then, I teamed up with Brian Clark of Copyblogger to make it a reality.

I can honestly say I’m more excited about this that any other project or venture I’ve ever launched. So it’s hard not to hype it too much.

There’s really too much to cover here, but we’re putting together a free report that will include everything. (Now, when I say “we” I mean Brian — he wrote it. But I did illustrate it, made it look nice, and suggested a few changes. Oh, and I’m recording the audio version).

We’re hoping to have it ready to go next week. So stay tuned…